ASEAN Enterprise AI Readiness Index 2025: Ranking the Region’s Most AI-Ready Enterprises

🚀 The ASEAN Enterprise AI Readiness Index 2025 is part of the upcoming ASEAN Enterprise AI Report 2025, powered by GenAI Fund. This report provides the first-ever comprehensive look at how enterprises in Southeast Asia are adopting AI and Generative AI (GenAI) to drive business transformation.

As AI adoption accelerates across ASEAN, enterprises are leveraging GenAI, machine learning, and automation to enhance efficiency, decision-making, and customer experiences. The AI Readiness Index ranks ASEAN’s 50 Most AI-Ready Enterprises in 2025, offering key insights into their AI strategies.

📢 Disclaimer: The ASEAN Enterprise AI Readiness Index and Report are still a work in progress as we continue collecting data from enterprises across the region. More enterprises will be added in the final report. Get in touch at [email protected] to participate, or schedule a call with our team at https://bit.ly/ASEANAIER.

How We Measure AI Readiness in Enterprises

The AI Readiness Index evaluates enterprises based on six key dimensions:

1️⃣ AI Investment

💰 How much is the company investing in AI?

Dedicated AI budgets, R&D funding, and acquisitions
AI labs, venture investments, and internal infrastructure

2️⃣ AI-Powered Products & Services

🚀 How embedded is AI in customer offerings and internal operations?

Number and impact of AI-driven products and services
AI use in automation, recommendation engines, and GenAI-based solutions

3️⃣ AI Talent & Workforce Readiness

🧠 Does the company have strong AI capabilities?

Hiring of data scientists, ML engineers, and AI specialists
Internal AI training programs, Centers of Excellence, and AI literacy efforts

4️⃣ Partnerships & Ecosystem Engagement

🤝 Is the company collaborating with AI leaders?

Partnerships with AI startups, cloud AI providers, and research institutions
Joint AI innovation programs, consortiums, and academic collaborations

5️⃣ AI Scalability & Integration

📈 Is AI deployed at scale across business functions?

AI solutions in production systems, enterprise-wide integration
Speed and effectiveness of AI deployment in real-world applications

6️⃣ AI Governance & Ethics

⚖️ Is AI being used responsibly?

AI governance frameworks, responsible AI policies, compliance structures
Ethical AI principles addressing bias, transparency, and security

Based on these criteria, here are ASEAN’s 50 Most AI-Ready Enterprises in 2025:

Key Insights: AI Initiatives from ASEAN’s Top 50 AI-Ready Enterprises

The top-ranked enterprises are setting industry benchmarks for AI adoption. We’ve included deep-dive insights on the AI strategies of these top 10 enterprises. If you’re interested in detailed insights on the remaining 40 enterprises, let us know!

1. DBS Bank (Singapore)

AI at Scale: Over 350 AI use cases deployed across customer service, credit scoring, fraud detection, and process automation.
Upskilled Workforce: 9,000+ employees trained in AI, supported by a 700-strong Data Science & Engineering team.
AI-Driven Revenue: AI has more than doubled its business impact to S$370M in two years.
Pioneering Governance: Strong AI ethics framework (PURE principles) ensures responsible AI use.

DBS leads due to its comprehensive, enterprise-wide AI adoption, heavy investment in AI talent, and industry-leading AI governance.

2. Grab Holdings (Singapore)

AI-Powered Super-App: AI is central to Grab’s platform, optimizing ride-hailing, food delivery, and payments.
Advanced AI Partnerships: First in Southeast Asia to collaborate with OpenAI, integrating ChatGPT Enterprise and building AI-powered support and mapping solutions.
World-Class AI Talent: Specialization in computer vision, NLP, and reinforcement learning.
AI-Governance Focus: Conscious approach to bias reduction in ride allocation and facial recognition.

Grab’s deep AI integration across all services and strategic AI collaborations position it as a regional AI leader.

3. PETRONAS (Malaysia)

Industrial AI Excellence: AI is transforming energy exploration, predictive maintenance, and refinery optimization.
Dedicated AI Center of Excellence (AI CoE): Driving AI innovation in partnership with global leaders like Microsoft and MIT.
AI-Driven Safety & Sustainability: Uses AI + satellite data for subsurface analytics and emissions monitoring.
AI Talent Growth: Upskilling employees in collaboration with Baker Hughes & BCG.

4. Sea Limited – Shopee (Singapore)

AI-Powered E-commerce: AI optimizes product recommendations, personalization, and supply chain analytics.
Foundational AI Infrastructure: First in ASEAN to deploy NVIDIA DGX SuperPOD for AI research.
AI Shopping Assistant – Operator: Partnership with OpenAI to build a GenAI-powered shopping assistant.
Strong AI Execution: Uses computer vision, NLP, and fraud detection to improve operations.

5. Telkom Indonesia (Indonesia)

AI-Powered Network Optimization: Uses AI for predictive maintenance and real-time network efficiency.
First in Indonesia with NVIDIA DGX A100 AI Infrastructure.
Strategic AI Collaborations: Partners with IBM and Reka.AI for AI-driven services.
AI in Customer Service: IndiHome AI chatbots assist millions of subscribers.

6. PTT Public Company Limited (Thailand)

AI in Oil & Gas: AI improves drilling efficiency, predictive maintenance, and refinery automation.
AI Ventures & Startups: P*dictor (AI for industrial plants) and AI-driven subsea robotics joint venture.
AI for Sustainability: AI-enabled emissions monitoring aligns with carbon neutrality goals.
Talent Growth & Partnerships: Works with Microsoft & Carnegie Mellon University to build AI capabilities.

7. Singtel (Singapore)

AI Cloud Services for Enterprises: Launched BounceUp RE:AI for regional AI democratization.
AI in 5G & Network Operations: Uses AI-Ops for predictive maintenance and latency reduction.
Cybersecurity & AI Governance Leader: Uses AI for real-time anomaly detection in telecom security.
AI Workforce Upskilling: Runs an AI Lab and sponsors AI-related PhDs.

8. OCBC Bank (Singapore)

AI for Banking Operations: Launched OCBC GPT (GenAI-powered chatbot) for 30,000 employees.
AI in Wealth Management: AI-driven advisory services, e.g., AI Oscar (stock-picking AI).
Strong AI Investment: S$240M+ invested in AI & digital transformation.
Governance & Compliance: Ensures fair AI lending practices & human oversight.

9. Siam Commercial Bank (Thailand)

AI-First Banking Strategy: 75% of SCB’s revenue is expected to be AI-enabled by 2028.
AI-Powered Virtual Assistant – Mae Manee: NLP chatbot providing Thai-language financial assistance.
Thai-Language Large Language Model (LLM) – Somprasong.
AI Talent Development: Internal AI Academy & 300 AI champions for workforce transformation.

10. Viettel Group (Vietnam)

Vietnamese NLP & Speech Recognition: Built Vietnamese voice-to-text AI assistant.
AI in Smart Cities: AI-powered traffic monitoring and public security solutions.
Defense AI & Robotics: AI-driven surveillance drones for national security.
AI Research Partnerships: Works with NVIDIA & UAE’s Presight.AI on AI development.

Want to Be Featured? Join the first ASEAN Enterprise AI Report in 2025

The ASEAN Enterprise AI Report 2025 will be the definitive resource for understanding enterprise AI adoption across Southeast Asia.

If your enterprise is actively implementing AI and GenAI, we invite you to be featured in the report!

📩 Get in touch at 👉 [email protected] to participate, or

📞 Schedule a call with our team at 👉 https://bit.ly/ASEANAIER.

🚀 Stay ahead in the AI revolution—let’s shape the future of enterprise AI in ASEAN together!