Co-Creating the Future of Generative AI with Enterprises
26 November 2024
AWS Office, HCMC, Vietnam
Recap of our inaugural program and its transformative impact on startups and enterprises
Program Overview
GenAI Open Innovation is a pioneering initiative designed to accelerate digital transformation in ASEAN enterprises through strategic collaborations with innovative GenAI startups.
Built on insights from the first-ever ASEAN GenAI Startup Report, this inaugural program in 2025 was launched in Vietnam to directly address the real needs and challenges faced by enterprises and startups in the region. Our data-driven approach uniquely positioned us to facilitate meaningful connections and drive impactful innovation.
In our first program, we:
Connect
Matched enterprises with targeted GenAI startups to solve real business challenges and capture new opportunities.
Accelerate
Initiated tailored Proof of Concepts (PoCs) and facilitated knowledge transfer to fast-track GenAI adoption in enterprises.
Empower
Provided GenAI startups with direct access to enterprise stakeholders, fostering mutual growth and co-creating innovative solutions.
Program Overview
GenAI Open Innovation is a pioneering initiative designed to accelerate digital transformation in ASEAN enterprises through strategic collaborations with innovative GenAI startups.
Built on insights from the first-ever ASEAN GenAI Startup Report, this inaugural program in 2025 was launched in Vietnam to directly address the real needs and challenges faced by enterprises and startups in the region. Our data-driven approach uniquely positioned us to facilitate meaningful connections and drive impactful innovation.
In our first program, we:
Connect
Matched enterprises with targeted GenAI startups to solve real business challenges and capture new opportunities.
Accelerate
Initiated tailored Proof of Concepts (PoCs) and facilitated knowledge transfer to fast-track GenAI adoption in enterprises.
Empower
Provided GenAI startups with direct access to enterprise stakeholders, fostering mutual growth and co-creating innovative solutions.
Highlights from the first edition
Engaged more than 200 executives from enterprises and startups through open-sharing and networking. Matched 20+ GenAI startups with 6 enterprises to address challenges across industries such as banking, aviation, media and entertainment, retail, and oil and gas. Initiated 8 PoCs, paving the way for scalable solutions and long-term partnerships.
Join us in shaping the future of business innovation across ASEAN, as we build on the success of our first GenAI Open Innovation program in 2025.
Highlights from the 1st edition
Engaged more than 200 executives from enterprises and startups through open-sharing and networking. Matched 20+ GenAI startups with 6 enterprises to address challenges across industries such as banking, aviation, media and entertainment, retail, and oil and gas. Initiated 8 PoCs, paving the way for scalable solutions and long-term partnerships.
Join us in shaping the future of business innovation across ASEAN, as we build on the success of our first GenAI Open Innovation program in 2025.
Participating Enterprises
Sovico Group is a strategic partner of UNESCO (the United Nations Educational, Scientific and Cultural Organization) and the United Nations towards sustainable development for investment cooperation, economic development in Vietnam and globally. Sovico Group is a leading investment group in Vietnam, operating with the goal of providing international quality products and services in the fields of banking and finance, aviation, digital transformation, energy, urban areas, resorts, etc. to meet the needs of customers and integrate into the global economy.GenAI use cases: Banking and Finance, Aviation, Productivity and Business Solution
Globe Telecom, Inc. is a leading full-service telecommunications company in the Philippines and publicly listed in the PSE with the stock symbol GLO. The company serves the telecommunications and technology needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connectivity, internet and managed services. It offers innovative digital solutions in the areas of fintech, healthtech, adtech, climate tech, shared services and venture capital. In 2019, Globe became a signatory to the United Nations Global Compact, committing to implement universal sustainability principles. Its principals are Ayala Corporation and Singtel, acknowledged industry leaders in the country and in the region.GenAI use cases: Telecommunications , Productivity and Business Solution
The Vietnam Petroleum Institute (VPI), based on Petroleum Geological Division No. 36B of the General Department of Geology, was formed on May 22, 1978, prompted by the rapid growth of the Vietnamese oil and gas industry. Today, after nearly 35 years of development, VPI has become a leading scientific and technological research center in the country covering all fields of the petroleum industry. The institute comprises seven specialised research centers: Petroleum Exploration and Production, Processing, Safety & Environment, Technology Application and Transfer, Economic and Management, Laboratory and Archives.GenAI use cases: Oil & Gas, Productivity and Business Solution
Established in 1997 as a computer store, Phong Vu has sustainably grown to be one of the most reliable and renowned retailers in Vietnam with a commitment to quality and authenticity. We specialize in supplying a wide range of consumer electronics – from laptop, desktop, computer components, printing, network and camera solutions for home and office, mobile phones and accessories, small appliances and smart devices. We provide IT services to SMEs such as IT hardware and software installation and maintenance and other corporate ICT solutions.GenAI use cases: Retail and E-commerce, Content Creation and Marketing
As a digital media entertainment company, WebTVAsia has exceeded $150 million in total revenue, positioning itself as a key player in driving the value of the creative economy. Founded in Malaysia and now spanning over 10 countries in Asia and beyond, WebTVAsia empowers content creators by offering multi-vertical content solutions across music, documentaries, short-form content, food, travel, and tourism. The company focuses on maximizing the potential of content creation and intellectual property (IP) monetization, ensuring that creators have sustainable paths to growth. Dedicated to championing the creative economy, WebTVAsia continually reinvents itself to support a resilient and thriving ecosystem.GenAI use cases: Media and Entertainment
Pixlr is an AI-powered creative ecosystem with a mission to make design smarter, faster and easier for everybody. Pixlr owns www.pixlr.com, www.designs.ai, www.inabit.ai and www.vectr.com with our products being used by 10m MAUs. We are always looking for new generative applications which can simplify design, communication and marketing processes for our users.GenAI use cases: Content Creation and Marketing
Participating Enterprises
Sovico Group is a strategic partner of UNESCO (the United Nations Educational, Scientific and Cultural Organization) and the United Nations towards sustainable development for investment cooperation, economic development in Vietnam and globally. Sovico Group is a leading investment group in Vietnam, operating with the goal of providing international quality products and services in the fields of banking and finance, aviation, digital transformation, energy, urban areas, resorts, etc. to meet the needs of customers and integrate into the global economy.
GenAI use cases: Banking and Finance, Aviation, Productivity and Business Solution
Globe Telecom, Inc. is a leading full-service telecommunications company in the Philippines and publicly listed in the PSE with the stock symbol GLO. The company serves the telecommunications and technology needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connectivity, internet and managed services. It offers innovative digital solutions in the areas of fintech, healthtech, adtech, climate tech, shared services and venture capital. In 2019, Globe became a signatory to the United Nations Global Compact, committing to implement universal sustainability principles. Its principals are Ayala Corporation and Singtel, acknowledged industry leaders in the country and in the region.GenAI use cases: Telecommunications , Productivity and Business Solution
The Vietnam Petroleum Institute (VPI), based on Petroleum Geological Division No. 36B of the General Department of Geology, was formed on May 22, 1978, prompted by the rapid growth of the Vietnamese oil and gas industry. Today, after nearly 35 years of development, VPI has become a leading scientific and technological research center in the country covering all fields of the petroleum industry. The institute comprises seven specialised research centers: Petroleum Exploration and Production, Processing, Safety & Environment, Technology Application and Transfer, Economic and Management, Laboratory and Archives.GenAI use cases: Oil & Gas, Productivity and Business Solution
Established in 1997 as a computer store, Phong Vu has sustainably grown to be one of the most reliable and renowned retailers in Vietnam with a commitment to quality and authenticity. We specialize in supplying a wide range of consumer electronics – from laptop, desktop, computer components, printing, network and camera solutions for home and office, mobile phones and accessories, small appliances and smart devices. We provide IT services to SMEs such as IT hardware and software installation and maintenance and other corporate ICT solutions.GenAI use cases: Retail and E-commerce, Content Creation and Marketing
As a digital media entertainment company, WebTVAsia has exceeded $150 million in total revenue, positioning itself as a key player in driving the value of the creative economy. Founded in Malaysia and now spanning over 10 countries in Asia and beyond, WebTVAsia empowers content creators by offering multi-vertical content solutions across music, documentaries, short-form content, food, travel, and tourism. The company focuses on maximizing the potential of content creation and intellectual property (IP) monetization, ensuring that creators have sustainable paths to growth. Dedicated to championing the creative economy, WebTVAsia continually reinvents itself to support a resilient and thriving ecosystem.GenAI use cases: Media and Entertainment
Pixlr is an AI-powered creative ecosystem with a mission to make design smarter, faster and easier for everybody. Pixlr owns www.pixlr.com, www.designs.ai, www.inabit.ai and www.vectr.com with our products being used by 10m MAUs. We are always looking for new generative applications which can simplify design, communication and marketing processes for our users.GenAI use cases: Content Creation and Marketing
Program Structure
Phase 1
Enterprise Engagement & Use Case Development
Timeline: October 2024 – Early November 2024
- Collaborated with 6 participating enterprises to define specific GenAI use cases tailored to their industries.
- Secured senior leadership commitment from enterprises to ensure program success and alignment with strategic goals.
- Identified challenges across key sectors, including banking, aviation, media and entertainment, retail, and oil and gas.
Phase 2
Startup Sourcing & Evaluation
Timeline: Early November 2024 – Mid-November 2024
- Sourced over 200 startup applications through GenAI Fund’s curated database of 1,000+ GenAI startups and targeted marketing outreach campaigns.
- Rigorously evaluated applications and shortlisted 20+ startups based on their alignment with enterprise needs and innovative potential.
- Focused on startups with proven scalability and readiness to collaborate on tailored Proof of Concepts (PoCs).
Phase 3
Matching Event, Open-Sharing & PoC Initiation
Event Date: November 26, 2024 | Location: Ho Chi Minh City, Vietnam
- Hosted an exclusive 1:1 matching event connecting 20+ shortlisted startups with 6 enterprises to explore collaboration opportunities.
- Facilitated an open-sharing and networking event that brought together over 200 executives from enterprises and startups, fostering community building and knowledge exchange.
- Initiated 8 tailored PoCs addressing enterprise-specific challenges, setting the stage for scalable solutions and long-term partnerships.
Program Structure
Keynote Speeches and Panel Discussions
Keynote Speakers
Dr. Nguyen Thanh Hung
Founder Chairman, Sovico Group
Mr. Đỗ Tiến Thịnh
Deputy Director, Vietnam National Innovation Center
Ms. Laura Nguyen
Partner, GenAI Fund
Panel Discussion 1: Unlocking Opportunities - The GenAI Journey in Digital Transformation
Moderator:
Denning Tan
Partner, GenAI Fund
Speakers:
Girish Dilip Patil
Head of Tech - GenAI, Amazon Web Services
Lê Ngọc Anh
Chief Data Officer, Vietnam Petroleum Institute
Steven Truong
CTO, Galaxy Technology Services
Xavier Puspus
Director for AI Architecture, Globe Telecom
Panel Discussion 2: Accelerating Growth - Lessons from GenAI Adoption
Moderator:
Kai Yong Kang
Head of BD, Startups, Amazon Web Services
Speakers:
Fred Chong
Founder, WebTVAsia
Warren Leow
CEO, Pixlr
Trần Phương Chi
CEO, Phong Vu
Keynote Speeches &
Panel Discussions
Keynote Speakers
Dr. Nguyen Thanh Hung
Founder Chairman, Sovico Group
Mr. Đỗ Tiến Thịnh
Deputy Director, Vietnam National Innovation Center
Ms. Laura Nguyen
Partner, GenAI Fund
Panel Discussion 1: Unlocking Opportunities - The GenAI Journey in Digital Transformation
Moderator:
Denning Tan
Partner, GenAI Fund
Speakers:
Girish Dilip Patil
Head of Tech - GenAI, Amazon Web Services
Lê Ngọc Anh
Chief Data Officer, Vietnam Petroleum Institute
Steven Truong
CTO, Galaxy Technology Services
Xavier Puspus
Director for AI Architecture, Globe Telecom
Panel Discussion 2: Accelerating Growth - Lessons from GenAI Adoption
Moderator:
Kai Yong Kang
Head of BD, Startups, Amazon Web Services
Speakers:
Fred Chong
Founder, WebTVAsia
Warren Leow
CEO, Pixlr
Trần Phương Chi
CEO, Phong Vu
What Participants Are Saying
Duong Nguyen Phuc, CIO, HD Bank (part of Sovico Group)
"The program provided a roadmap to integrate GenAI by enabling our team to adopt solutions that improve customer experience and engagement, and explore a new business opportunity."
Xavier Puspus, Director of AI, Globe
"With the tailored GenAI solutions presented, we identified relevant providers for the use cases that we have been researching for months."
Lê Ngọc Anh, CDO, Vietnam Petroleum Institute
"Through this initiative, we met strong founders with specialization in AI, data and analytics solutions that will help us accelerate our digital transformation journey in the Oil & Gas industry."
Joshua A. Kettlewell, CTO, Staple
"The initiative was highly successful in connecting GenAI solution providers to engaged enterprises with clear problem statements and decision-makers ready to drive implementation. It provided us with valuable connections in the Vietnamese market, enabling direct face-to-face conversations that unlocked opportunities for collaboration and built trust with enterprise leaders."
Dr. Winn Voravuthikunchai, CEO, Botnoi Group
"Participating in this initiative provided our company with significant opportunities to expand our capabilities, establish partnerships across diverse industries, and gain valuable insights into market needs. This project has strategically aligned with our marketing efforts, enabling us to grow through collaboration, reach our target audience effectively, and scale to an international level with the support of the GenAI Fund."
What Participants Are Saying
Duong Nguyen Phuc, CIO, HD Bank (part of Sovico Group)
"The program provided a roadmap to integrate GenAI by enabling our team to adopt solutions that improve customer experience and engagement, and explore a new business opportunity."
Xavier Puspus, Director of AI, Globe
"With the tailored GenAI solutions presented, we identified relevant providers for the use cases that we have been researching for months."
Lê Ngọc Anh,
CDO, Vietnam Petroleum Institute
"Through this initiative, we met strong founders with specialization in AI, data and analytics solutions that will help us accelerate our digital transformation journey in the Oil & Gas industry."
Joshua A. Kettlewell, CTO, Staple
"The initiative was highly successful in connecting GenAI solution providers to engaged enterprises with clear problem statements and decision-makers ready to drive implementation. It provided us with valuable connections in the Vietnamese market, enabling direct face-to-face conversations that unlocked opportunities for collaboration and built trust with enterprise leaders."
Dr. Winn Voravuthikunchai,
CEO, Botnoi Group
"Participating in this initiative provided our company with significant opportunities to expand our capabilities, establish partnerships across diverse industries, and gain valuable insights into market needs. This project has strategically aligned with our marketing efforts, enabling us to grow through collaboration, reach our target audience effectively, and scale to an international level with the support of the GenAI Fund."
Our Vision for 2025
