Where Enterprises Meet Startups to Build the Future
Kuala Lumpur, Malaysia
Transforming Malaysian Enterprises through AI Innovation
Program Overview
GenAI Open Innovation is a pioneering initiative designed to empower enterprises—now expanding into Malaysia through the Malaysia Chapter, in collaboration with Amazon Web Services (AWS).
This program aims to drive digital transformation by fostering strategic partnerships with cutting-edge AI startups. Building on the success of our successful runs in Vietnam and Singapore, as well as insights from the ASEAN GenAI Startup Report, the Malaysia Chapter focuses on addressing the real-world challenges and innovation needs of Malaysian enterprises and startups. With a data-driven approach, this chapter is designed to spark meaningful connections and deliver impactful outcomes—helping participants stay ahead in a rapidly evolving market. Our program provides:
Connect
Enterprises are matched with targeted AI startups to solve real business challenges and capture new opportunities.
Accelerate
Drive AI adoption in enterprises through tailored solutions, Proof of Concepts (PoCs), and guided knowledge transfer.
Empower
Provide AI startups with direct access to enterprise stakeholders, fostering mutual growth and innovation.
Program Overview
GenAI Open Innovation is a pioneering initiative designed to empower enterprises—now expanding into Malaysia through the Malaysia Chapter, in collaboration with Amazon Web Services (AWS).This program aims to drive digital transformation by fostering strategic partnerships with cutting-edge AI startups.
Building on the success of our successful runs in Vietnam and Singapore, as well as insights from the ASEAN GenAI Startup Report, the Malaysia Chapter focuses on addressing the real-world challenges and innovation needs of Malaysian enterprises and startups.
With a data-driven approach, this chapter is designed to spark meaningful connections and deliver impactful outcomes—helping participants stay ahead in a rapidly evolving market. Our program provides:
This chapter brings a data-driven approach that ensures meaningful connections and impactful innovation. It enables participants in Vietnam to stay ahead in a rapidly evolving market. Our program provides:
Connect
Enterprises are matched with targeted AI startups to solve real business challenges and capture new opportunities.
Accelerate
Drive AI adoption in enterprises through tailored solutions, Proof of Concepts (PoCs), and guided knowledge transfer.
Empower
Provide AI startups with direct access to enterprise stakeholders, fostering mutual growth and innovation.
Enterprises Use Cases (Industry Based)
Enterprises Use Cases
(Industry Based)
More to be announced soon!
Real Estate & Construction Industry AI Use Cases
Real Estate & Construction Industry AI Use Cases
What Enterprise Needs: A mobile-first AI platform that digitizes Permit-to-Work workflows, delivers native-language safety instructions, enables two-way incident reporting, and uses computer vision to detect PPE violations—integrating with BIM, payroll, and messaging to cut permit processing below 10 minutes and reduce incidents by ≥20%.
What Enterprise Need: An AI system that ingests BIM, CCTV, and drone feeds to detect hazards, auto-generate statutory documents (Bomba approvals, HSSE logs), validate against CIDB/DOSH standards, and provide a chat interface—achieving ≥90% first-round approval rates and 40% faster submission cycles.
What Enterprise Needs: GenAI agents that translate safety protocols, quizzes, and instructions into seven workforce languages (e.g., Bengali, Nepali, Tagalog), support text/voice/photo inputs, and eliminate language barriers—boosting comprehension to ≥95% and minimizing safety violations.
What Enterprise Needs: Edge AI vision that continuously monitors sites for missing PPE, unsafe proximities, or blocked exits—triggering instant alerts, recording violation clips, and auto-suspending non-compliant work with ≥90% detection precision.
What Enterprise Needs: AI agents that aggregate safety events into CIDB/DOSH regulatory documents and live dashboards—highlighting high-risk zones, surfacing compliance gaps, reducing submission cycles by 40%, and maintaining ≤1.5 HSSE non-compliances per 10,000 site hours.
Media & Entertainment Industry AI Use Cases
Media & Entertainment Industry AI Use Cases
What Enterprise Needs: Generative AI platform to reduce content localization turnaround time by 70%, maintain 90%+ consistency with brand tone, and increase regional content output by 2–3x without growing team size.
What Enterprise Needs: AI-powered predictive analytics solution to cut drama proposal evaluation time by 50%, increase greenlight success rate by 20%, and provide predictive performance insights for 100% of submitted scripts.
What Enterprise Needs: AI-powered virtual host/avatar platform to support 1,000+ concurrent users with <1-second latency, deliver high-resolution human-like avatars with 95%+ multilingual voice accuracy, integrate via secure APIs, and operate seamlessly in hybrid cloud or on-premise deployments with 99.9% uptime.
What Enterprise Needs: AI-powered natural language analytics platform to generate instant business insights, recommend optimal product mix and pricing strategies with revenue forecasts, and optimize slot machine placement to maximize traffic and gaming revenue.
Manufacturing Industry AI Use Cases
Manufacturing Industry AI Use Cases
What Enterprise Needs: An AI-powered system that retrieves the most suitable protective coating system, surface preparation method, and product recommendation from a customer’s problem statement or photo. The solution should also automate calculations (e.g., liters required, number of coats) and deliver results instantly—eliminating the need to manually comb through hundreds of technical data sheets. This enables sales, distributors, and customer service teams to advise customers accurately without requiring full technical expertise.
What Enterprise Needs: An AI-driven solution that guides production and procurement teams in selecting the right coating systems, raw materials, and techniques for each order. The system should retrieve appropriate formulations from technical data, provide manufacturing steps, and enable comparison/optimization of raw materials. This reduces reliance on chemists and lab technicians while ensuring efficient, cost-effective production at scale.
Banking Industry AI Use Cases
Banking Industry AI Use Cases
What Enterprise Needs: AI solutions to digitize and streamline MSME onboarding, enabling near real-time approvals, and to build credit profiles using both traditional financial data (e.g., bank statements, credit reports) and non-traditional data sources such as e-wallet activity, QR payments, and e-commerce transactions.
What Enterprise Needs: AI tools to improve MSME financial literacy, addressing the fact that only 36% of adults in Malaysia meet basic financial literacy standards, through personalized education, targeted behavioral nudges, and gamified engagement programs that enhance financial readiness.
What Enterprise Needs: Generative AI platform to provide MSMEs with an interactive, bank-grounded knowledge base that answers FAQs in real time and offers personalized guidance on becoming SME-ready.
Education & Wellness Industry AI Use Cases
Education & Wellness Industry AI Use Cases
What Enterprise Needs: AI-powered meditation capabilities integrated into the platform to deliver personalized, cost-effective content and increase meditation consumption by at least 10%.
What Enterprise Needs: An AI system that generates daily personalized quotes and affirmations aligned with each user’s goals, emotional state, and language preferences. The solution should ensure cultural relevance, optional voice-cloned delivery from Mindvalley coaches, and high shareability for organic reach—driving daily usage, retention, and emotional connection.
What Enterprise Needs: An AI engine that dynamically personalizes Mindvalley’s quests and courses into unique narrative arcs for each learner. The solution should adapt content in tone, metaphors, and language to match personality, learning style, and cultural context, while auto-localizing into 100+ languages. This drives higher completion rates, retention, and new market expansion while reducing localization costs by up to 70%.
What Enterprise Needs: An AI-powered system that analyzes selfies or live video to detect micro-expressions, fatigue, stress, and posture. The solution should deliver personalized wellness insights and recommendations (e.g., meditations, quests, wellness plans) in the user’s preferred language. This enables the current solution to evolve into an emotionally intelligent companion, opening premium subscription opportunities and partnerships with wearables and wellness brands.
Highlights from the program
- Shortlisted 20+ AI startups for exclusive 1:1 PoC matchmaking from over 200 applications.
- Welcomed 7 leading enterprises from finance, insurance, automotive, and real estate with real AI challenges to solve.
- Registered 300+ attendees, including enterprise leaders, startup founders, and government officials.
Join us in shaping the future of business innovation across ASEAN, as we build on the success of our first GenAI Open Innovation program in 2025.
Highlights from the Program
Shortlisted 20+ AI startups for exclusive 1:1 PoC matchmaking from over 200 applications. Welcomed 7 leading enterprises from finance, insurance, automotive, and real estate with real AI challenges to solve. Registered 300+ attendees, including enterprise leaders, startup founders, and government officials.
Join us in shaping the future of business innovation across ASEAN, as we build on the success of our first GenAI Open Innovation program in 2025.
Highlights from the Program
Engaged 900+ executives from leading enterprises and startups across ASEAN
Matched over 130 AI startups with participating enterprises for PoC discussions
Received over 700 startup applications from across the region
Initiated over 45 Proof of Concepts (PoCs) focused on addressing enterprise needs
Our Enterprise Partners
More to be announced!
Our Community Partners
Highlights from
the Program
Engaged 900+ executives
from leading enterprises and startups across ASEAN.
Received over 700 startup applications
from across the region
Matched over 130 AI startups
with participating enterprises for PoC discussions
Initiated over 45 Proof of Concepts
(PoCs) focused on addressing enterprise needs
Our Enterprise Partners
More to be announced!
Our Community Partners
Our Past Enterprises-Startups matchmaking moments ...
Our Past Enterprises-Startups matchmaking moments ...
Voices from the Program
Simon Peter Johnston, Director, AI (APJ) of Databricks (Australia)
“I think these events are important ones — the community aspect of sharing knowledge. There's a lot of people that have their own experiences in their own industries and how they've approached things. So I think having those conversations is ultimately really, really important.”
Alex Chi, Chief Information Technology Officer of S P Setia (Malaysia)
“There are a lot of brilliant minds today that have a different way of doing things. Given the power of AI, you couldn't underestimate the way they do things — it could be equivalent to a whole team.”
Duong Nguyen Phuc, CIO, HD Bank (part of Sovico Group)
"The program provided a roadmap to integrate GenAI by enabling our team to adopt solutions that improve customer experience and engagement, and explore a new business opportunity."
Xavier Puspus, Director of AI, Globe
"With the tailored GenAI solutions presented, we identified relevant providers for the use cases that we have been researching for months."
Lê Ngọc Anh, CDO, Vietnam Petroleum Institute
"Through this initiative, we met strong founders with specialization in AI, data and analytics solutions that will help us accelerate our digital transformation journey in the Oil & Gas industry."
Joshua A. Kettlewell, CTO, Staple
"The initiative was highly successful in connecting GenAI solution providers to engaged enterprises with clear problem statements and decision-makers ready to drive implementation. It provided us with valuable connections in the Vietnamese market, enabling direct face-to-face conversations that unlocked opportunities for collaboration and built trust with enterprise leaders."
Dr. Winn Voravuthikunchai, CEO, Botnoi Group
"Participating in this initiative provided our company with significant opportunities to expand our capabilities, establish partnerships across diverse industries, and gain valuable insights into market needs. This project has strategically aligned with our marketing efforts, enabling us to grow through collaboration, reach our target audience effectively, and scale to an international level with the support of the GenAI Fund."
Voices from the Program
Simon Peter Johnston, Director, AI (APJ) of Databricks (Australia)
“I think these events are important ones — the community aspect of sharing knowledge. There's a lot of people that have their own experiences in their own industries and how they've approached things. So I think having those conversations is ultimately really, really important.”
Alex Chi, Chief Information Technology Officer of S P Setia (Malaysia)
“There are a lot of brilliant minds today that have a different way of doing things. Given the power of AI, you couldn't underestimate the way they do things — it could be equivalent to a whole team.”
Duong Nguyen Phuc, CIO, HD Bank (part of Sovico Group)
"The program provided a roadmap to integrate GenAI by enabling our team to adopt solutions that improve customer experience and engagement, and explore a new business opportunity."
Xavier Puspus, Director of AI, Globe
"With the tailored GenAI solutions presented, we identified relevant providers for the use cases that we have been researching for months."
Lê Ngọc Anh,
CDO, Vietnam Petroleum Institute
"Through this initiative, we met strong founders with specialization in AI, data and analytics solutions that will help us accelerate our digital transformation journey in the Oil & Gas industry."
Joshua A. Kettlewell, CTO, Staple
"The initiative was highly successful in connecting GenAI solution providers to engaged enterprises with clear problem statements and decision-makers ready to drive implementation. It provided us with valuable connections in the Vietnamese market, enabling direct face-to-face conversations that unlocked opportunities for collaboration and built trust with enterprise leaders."
Dr. Winn Voravuthikunchai,
CEO, Botnoi Group
"Participating in this initiative provided our company with significant opportunities to expand our capabilities, establish partnerships across diverse industries, and gain valuable insights into market needs. This project has strategically aligned with our marketing efforts, enabling us to grow through collaboration, reach our target audience effectively, and scale to an international level with the support of the GenAI Fund."
Program Structure
PHASE 1
Enterprise Engagement & Use Case Development
Enterprise Engagement & Use Case Development
- GenAI Fund collaborates with select enterprises in tailored workshops to identify specific AI use cases aligned with their strategic goals.
- Enterprises sign up to our AI-matchmaking platform, and submit the use cases.
PHASE 2
Startup Sourcing & Evaluation
Startup Sourcing & Evaluation
- Startups are sourced through GenAI Fund’s curated database of 2,000+ startups and dedicated marketing outreach to our network, focusing on innovative solutions for identified use cases.
- In addition, startups can also apply directly to be considered for relevant use cases from enterprises.
- Rigorous evaluation processes shortlist high-potential startups with proven scalability and readiness to develop tailored Proof of Concepts (PoCs).
- Enterprises can view recommended startups via the AI Match feature and indicate interest.
PHASE 3
Matching Event, Open-Sharing & PoC Initiation
Location: Kuala Lumpur, Malaysia | September 2025
Matching Event, Open-Sharing & PoC Initiation
Location: Kuala Lumpur, Malaysia | September 2025
- A curated 1:1 matching event connects enterprises with selected startups to explore collaboration opportunities.
- Open-sharing and networking sessions foster a collaborative environment, bringing together executives and innovators to exchange ideas.
- PoC projects are initiated, paving the way for scalable solutions and long-term partnerships.
- Successful collaborations may be highlighted through GenAI Fund’s published case studies, showcasing thought leadership and driving innovation across the ecosystem.
Hosts and Expert Speakers
Host:
Nhu Tran
Account Manager, Amazon Web Services (AWS)
Panel Discussion 1:
Unlocking AI Potential – Opportunities & Challenges for Enterprises Scaling AI
Moderator:
Laura Nguyen
Partner, GenAI Fund
Speakers:
Sibojyoti Chatterjee
General Director, KFC Vietnam
Thanh Nguyen
CTPO, Pharmacity
Doron Shachar
Founder & CEO, Renova Cloud
Panel Discussion 2:
Structuring AI Adoption – How Enterprises Build and Scale AI Initiatives
Moderator:
Kai Yong Kang
Partner, GenAI Fund
Speakers:
Eric Yeo
Country GM, Amazon Web Services (AWS) Vietnam, Cambodia, Laos, Myanma
Phong Nguyen
CDO, Tasco JSC
Tai Huynh
Co-President, CIO Vietnam & CEO, Kyanon Digital
Tap into GenAI Fund’s AI Startup Ecosystem
Gain unparalleled access to GenAI Fund’s curated and ever-expanding database of over 1,000 vetted AI startups across ASEAN. Our dynamic ecosystem connects you with innovative startups tailored to meet your enterprise’s unique challenges and objectives. With continuous updates and additions, we ensure you stay at the forefront of AI advancements, giving you access to cutting-edge solutions and breakthrough technologies that drive impactful outcomes.
Tap into GenAI Fund’s AI Startup Ecosystem
Gain unparalleled access to GenAI Fund’s curated and ever-expanding database of over 1,000 vetted AI startups across ASEAN. Our dynamic ecosystem connects you with innovative startups tailored to meet your enterprise’s unique challenges and objectives. With continuous updates and additions, we ensure you stay at the forefront of AI advancements, giving you access to cutting-edge solutions and breakthrough technologies that drive impactful outcomes.
Key Benefits for Enterprises
Actionable Insights
Learn practical applications of AI to address your business challenges, empowering your organization with solutions that deliver real impact.
Efficient Procurement
Streamline your procurement process by matching with curated AI startups offering tailored solutions, ensuring alignment with your enterprise's specific needs.
Enhanced Resources
Receive expert guidance in developing Proof of Concept (PoC) projects, with the potential to independently explore commercialization opportunities.
Brand Leadership
Position your organization as an innovator in the AI space, gaining visibility and recognition as a leader in adopting cutting-edge AI technologies.
Key Benefits
for Enterprises
Actionable Insights
Learn practical applications of AI to address your business challenges, empowering your organization with solutions that deliver real impact.
Enhanced Resources
Receive expert guidance in developing Proof of Concept (PoC) projects, with the potential to independently explore commercialization opportunities.
Efficient Procurement
Streamline your procurement process by matching with curated AI startups offering tailored solutions, ensuring alignment with your enterprise's specific needs.
Brand Leadership
Position your organization as an innovator in the AI space, gaining visibility and recognition as a leader in adopting cutting-edge AI technologies.
Why Choose GenAI Open Innovation
Curated AI Startup Ecosystem
For enterprises, access a highly curated and expanding database of 1,000+ pre-vetted AI startups tailored to address your specific challenges. For startups, connect with leading enterprises actively seeking innovative AI solutions, creating opportunities for meaningful collaborations.
Comprehensive Guidance
From initial matching to Proof of Concept (PoC) implementation, receive end-to-end support. Enterprises are guided through seamless integration of AI solutions, while startups are equipped to adapt their products to meet enterprise expectations and deliver impactful results.
Specialized Expertise
Benefit from a support network of experts with deep knowledge of both AI technologies and enterprise needs. Enterprises gain actionable insights into cutting-edge AI capabilities, while startups receive guidance to align their solutions with enterprise requirements effectively.
Strategic Growth Opportunities
Unlock potential for investment and partnerships. GenAI Fund may invest or co-invest with enterprises in promising startups, or facilitate mergers and acquisitions (M&A) for those demonstrating success. This program opens doors to financial growth and strategic partnerships, ensuring long-term value beyond the initial collaboration.
Why Choose
GenAI Open Innovation
Curated AI Startup Ecosystem
For enterprises, access a highly curated and expanding database of 1,000+ pre-vetted AI startups tailored to address your specific challenges. For startups, connect with leading enterprises actively seeking innovative AI solutions, creating opportunities for meaningful collaborations.
Specialized Expertise
Benefit from a support network of experts with deep knowledge of both AI technologies and enterprise needs. Enterprises gain actionable insights into cutting-edge AI capabilities, while startups receive guidance to align their solutions with enterprise requirements effectively.
Comprehensive Guidance
From initial matching to Proof of Concept (PoC) implementation, receive end-to-end support. Enterprises are guided through seamless integration of AI solutions, while startups are equipped to adapt their products to meet enterprise expectations and deliver impactful results.
Strategic Growth Opportunities
Unlock potential for investment and partnerships. GenAI Fund may invest or co-invest with enterprises in promising startups, or facilitate mergers and acquisitions (M&A) for those demonstrating success. This program opens doors to financial growth and strategic partnerships, ensuring long-term value beyond the initial collaboration.
Our Track Record
Proven Expertise
With a history of running successful accelerators and corporate innovation programs, we’ve facilitated impactful collaborations for over 1,000 startups across ASEAN. Our track record demonstrates our ability to bridge the gap between enterprises and emerging technologies.
Extensive Expert Network
Tap into our robust network of industry leaders, AI specialists, and mentors. These experts provide invaluable guidance to support your AI innovation journey and ensure the success of your collaboration.
Refined Methodology
Our meticulously honed approach to identifying high-potential startups and fostering successful enterprise partnerships ensures impactful outcomes. From tailored startup matchmaking to seamless PoC development, our process is built on years of proven results.
Our Track Record
Proven Expertise
With a history of running successful accelerators and corporate innovation programs, we’ve facilitated impactful collaborations for over 1,000 startups across ASEAN. Our track record demonstrates our ability to bridge the gap between enterprises and emerging technologies.
Extensive Expert Network
Tap into our robust network of industry leaders, AI specialists, and mentors. These experts provide invaluable guidance to support your AI innovation journey and ensure the success of your collaboration.
Refined Methodology
Our meticulously honed approach to identifying high-potential startups and fostering successful enterprise partnerships ensures impactful outcomes. From tailored startup matchmaking to seamless PoC development, our process is built on years of proven results.
Apply via the GenAI Fund's Platform
Find your perfect match – whether you’re an enterprise seeking AI solutions or a startup ready to scale
For Enterprise
For Enterprise
- Register Your Enterprise
- Complete Your Profile
- Post Your Use Case
- Review AI matches
- Shortlist Startups and Move Forward with Pilots
For Startup
For Startup
- Register Your Startup
- Complete Your Profile
- Browse Enterprise Use Cases
- Submit Your Proposal
- Get Matched & Connected