

Bridging Enterprises & Startups for Transformative Solutions
AWS Office, HCMC, Vietnam
Empowering Enterprises to Lead with Generative AI in Vietnam
Program Overview
GenAI Open Innovation is a pioneering initiative designed to empower enterprises—now expanding into Vietnam through the Vietnam Chapter in collaboration with Amazon Web Services (AWS), with support of Renova Cloud. This program aims to lead digital transformation by fostering strategic collaborations with innovative Generative AI startups. Built on the success of the inaugural program in Singapore and insights from the ASEAN GenAI Startup Report, the Vietnam Chapter focuses on addressing the real needs and challenges faced by Vietnamese enterprises and startups.
This chapter brings a data-driven approach that ensures meaningful connections and impactful innovation. It enables participants in Vietnam to stay ahead in a rapidly evolving market. Our program provides:
Connect
Enterprises are matched with targeted GenAI startups to solve real business challenges and capture new opportunities.
Accelerate
Drive GenAI adoption in enterprises through tailored solutions, Proof of Concepts (PoCs), and guided knowledge transfer.
Empower
Provide GenAI startups with direct access to enterprise stakeholders, fostering mutual growth and innovation.
Program Overview
GenAI Open Innovation is a pioneering initiative designed to empower enterprises—now expanding into Vietnam through the Vietnam Chapter in collaboration with Amazon Web Services (AWS), with support of Renova Cloud. This program aims to lead digital transformation by fostering strategic collaborations with innovative Generative AI startups. Built on the success of the inaugural program in Singapore and insights from the ASEAN GenAI Startup Report, the Vietnam Chapter focuses on addressing the real needs and challenges faced by Vietnamese enterprises and startups.
This chapter brings a data-driven approach that ensures meaningful connections and impactful innovation. It enables participants in Vietnam to stay ahead in a rapidly evolving market. Our program provides:
Connect
Enterprises are matched with targeted GenAI startups to solve real business challenges and capture new opportunities.


Accelerate
Drive GenAI adoption in enterprises through tailored solutions, Proof of Concepts (PoCs), and guided knowledge transfer.
Empower
Provide GenAI startups with direct access to enterprise stakeholders, fostering mutual growth and innovation.

Enterprises Use Cases (Industry Based)
Enterprises Use Cases
(Industry Based)
Banking Industry AI Use Cases
Banking Industry AI Use Cases
What Enterprise Need: An AI-driven system to evaluate 20,000+ job applications, shortlist top candidates based on predefined criteria, and auto-schedule interviews—reducing manual screening time, improving selection accuracy, and accelerating the hiring pipeline.
What Enterprise Need: AI models that ingest heterogeneous asset data (real estate, vehicles, digital assets) to generate precise valuations and predict borrower credit risk—enabling faster loan decisions and minimizing defaults.
What Enterprise Need: An AI platform to unify phone, chat, email, and social media interactions—auto-categorizing inquiries, instantly resolving FAQs, and routing complex issues to specialists—thereby boosting customer satisfaction and cutting support costs.
What Enterprise Need: A blockchain-based solution to authenticate, record ownership, and seamlessly transfer tokenized assets (certificates, property rights, virtual goods)—ensuring transparency, traceability, and regulatory compliance.
What Enterprise Need: A system to aggregate and analyze Environmental, Social, and Governance metrics from diverse sources, automatically generate standardized ESG reports, and ensure compliance with investor and regulatory requirements—enhancing transparency and decision-making.
What Enterprise Need: AI tools to analyze structured and unstructured data—assessing financial health, operational efficiency, and market positioning against peers—to identify strengths, risks, and strategic growth opportunities.
What Enterprise Need: Real-time AI models that evaluate companies using financial indicators, market sentiment, and alternative data—producing ranked investment recommendations and dynamic portfolio insights.
What Enterprise Need: Autonomous AI agents that monitor portfolios, execute trades, and manage cash flows according to user goals—optimizing financial outcomes with minimal human intervention.
Investment Industry AI Use Cases
Investment Industry AI Use Cases
What Enterprise Need: An AI system that analyses behavioral and transaction data to flag clients likely to churn, enabling automated, personalized retention campaigns or premium care outreach to proactively reduce attrition.
What Enterprise Need: AI-driven profiling of each investor’s trading history and risk preferences to surface tailored financial product suggestions—boosting satisfaction, increasing cross-sell uptake, and deepening client engagement.
What Enterprise Need: A real-time analytics engine that detects suboptimal trading behaviors (e.g., “buy high, sell low”), issues risk warnings or buy/sell signals, and delivers actionable insights to help clients make disciplined, data-backed decisions.
FMCG Industry AI Use Cases
FMCG Industry AI Use Cases
What Enterprise Need: An AI assistant that analyzes reps’ daily activities to surface real-time suggestions, flag execution gaps before they impact sales, recommend optimized visit plans, and automate routine tasks—so reps spend more time selling and less time on admin.
What Enterprise Need: A dashboard driven by AI that ingests performance metrics in real time, detects early warning signals, recommends territory adjustments, suggests tailored coaching prompts, and automatically sets data-backed targets—so leaders can intervene proactively and drive team performance.
What Enterprise Need: AI models that predict retailer and distributor demand, personalize offer timing and content for each account, surface loyalty-building opportunities, preempt service issues, and identify upsell/cross-sell triggers—boosting customer satisfaction and revenue per account.
What Enterprise Need: An image-recognition system that processes ~20 in-store photos daily to verify product placement compliance, detect misplacements or competitor intrusions, trigger instant alerts, and generate automated compliance reports—ensuring perfect execution at shelf level.
What Enterprise Need: An AI solution that scans weekly fridge images, identifies unauthorized or out-of-place products, tracks fridge identity and uptime via QR/IoT, and alerts field teams for corrective action—maintaining brand standards and maximizing fridge utilization.
What Enterprise Need: A computer-vision system that inspects point-of-sale materials (billboards, signage, displays) to detect issues—fading visuals, broken lighting, damaged materials—and integrates with maintenance workflows to schedule repairs, ensuring all POSM assets remain impactful.
What Enterprise Need: An AI monitoring solution using photos or video feeds to verify correct usage of premium setups, flag under-utilized or idle equipment, and identify maintenance without ROI—enabling teams to optimize asset deployment and reduce operational waste.
What Enterprise Need: A GenAI-powered chatbot that ingests company policies, workflows, and documents to answer employee queries (e.g., approval processes, report templates, ordering procedures) and updates itself as documents evolve—streamlining internal operations and reducing help-desk load.
Food & Beverage Industry AI Use Cases
Food & Beverage Industry AI Use Cases
What Enterprise Need: An AI solution to extract, match, and reconcile payment data from 100+ outlets and multiple channels against accounting ledgers—eliminating manual errors, accelerating month-end closes, and freeing finance teams from repetitive reconciliation tasks.
What Enterprise Need: A GenAI platform that generates campaign copy, segments audiences dynamically, personalizes messaging at scale, and automates A/B tests and journey mapping—optimizing promotion performance and driving higher customer engagement and loyalty.
What Enterprise Need: An AI-driven virtual assistant that orchestrates checklists, handles document workflows, and answers HR queries for thousands of hires and exits annually—ensuring consistent, timely, and error-free employee transitions.
What Enterprise Need: A chatbot powered by conversational AI to resolve FAQs, track orders, and escalate complex issues—reducing support response times, offloading routine inquiries, and elevating overall customer satisfaction.
What Enterprise Need: Integration of GenAI with BI tools (e.g., Power BI) to uncover hidden patterns, recommend KPIs, diagnose root causes, and propose strategic actions—transforming raw sales and operations data into prescriptive business intelligence.
Automotive Industry AI Use Cases
Automotive Industry AI Use Cases
What Enterprise Need: A hands-free, voice-activated assistant in the VETC app—enabling wallet checks, station locators, and roadside assistance requests—so drivers can interact safely and seamlessly while on the move.
What Enterprise Need: A responsive voice interface triggered by “VETC ơi,” engineered for <0.5% false activations and sub-300 ms response times, with multi-turn context retention (e.g., “What’s my balance?” → “How do I top up?”) for a natural conversational experience.
What Enterprise Need: An ASR solution that reliably understands both Northern and Southern Vietnamese accents under moderate noise—with a target word error rate below 10%—to serve Vietnam’s diverse driver base.
What Enterprise Need: A compact, on-device or edge AI model (<200 MB footprint) delivering responses in under 500 ms—balancing high performance with minimal infrastructure investment.
Real Estate & Construction Industry AI Use Cases
Real Estate & Construction Industry AI Use Cases
What Enterprise Need: A mobile-first AI platform that digitizes Permit-to-Work workflows, delivers native-language safety instructions, enables two-way incident reporting, and uses computer vision to detect PPE violations—integrating with BIM, payroll, and messaging to cut permit processing below 10 minutes and reduce incidents by ≥20%.
What Enterprise Need: An AI system that ingests BIM, CCTV, and drone feeds to detect hazards, auto-generate statutory documents (Bomba approvals, HSSE logs), validate against CIDB/DOSH standards, and provide a chat interface—achieving ≥90% first-round approval rates and 40% faster submission cycles.
What Enterprise Need: GenAI agents that translate safety protocols, quizzes, and instructions into seven workforce languages (e.g., Bengali, Nepali, Tagalog), support text/voice/photo inputs, and eliminate language barriers—boosting comprehension to ≥95% and minimizing safety violations.
What Enterprise Need: Edge AI vision that continuously monitors sites for missing PPE, unsafe proximities, or blocked exits—triggering instant alerts, recording violation clips, and auto-suspending non-compliant work with ≥90% detection precision.
What Enterprise Need: AI agents that aggregate safety events into CIDB/DOSH regulatory documents and live dashboards—highlighting high-risk zones, surfacing compliance gaps, reducing submission cycles by 40%, and maintaining ≤1.5 HSSE non-compliances per 10,000 site hours.
What Enterprise Need: An AI tool that generates photorealistic room mockups by overlaying tile products into customer photos—ensuring high-fidelity renderings to boost engagement and conversion in real-estate and design sales.
What Enterprise Need: AI-driven analytics on logistics and warehouse data to optimize inventory placement, forecast demand, and streamline workflows—targeting up to 50% improvement in throughput across national warehouse networks.
Highlights from the program
- Shortlisted 20+ AI startups for exclusive 1:1 PoC matchmaking from over 200 applications.
- Welcomed 7 leading enterprises from finance, insurance, automotive, and real estate with real AI challenges to solve.
- Registered 300+ attendees, including enterprise leaders, startup founders, and government officials.
Join us in shaping the future of business innovation across ASEAN, as we build on the success of our first GenAI Open Innovation program in 2025.
Highlights from the Program
Shortlisted 20+ AI startups for exclusive 1:1 PoC matchmaking from over 200 applications. Welcomed 7 leading enterprises from finance, insurance, automotive, and real estate with real AI challenges to solve. Registered 300+ attendees, including enterprise leaders, startup founders, and government officials.
Join us in shaping the future of business innovation across ASEAN, as we build on the success of our first GenAI Open Innovation program in 2025.
Recap of GenAI Open Innovation
Engaged 600+ executives from leading enterprises and startups across ASEAN

Matched over 50 GenAI startups with participating enterprises for PoC discussions


Received over 500 startup applications from across the region

Initiated over 15 Proof of Concepts (PoCs) focused on addressing enterprise needs
Our Enterprise Partners









Our Community Partners







Recap of GenAI
Open Innovation
Engaged 600+ executives
from leading enterprises and startups across ASEAN.


Received over 500 startup applications
from across the region
Matched over 50 GenAI startups
with participating enterprises for PoC discussions


Initiated over 15 Proof of Concepts
(PoCs) focused on addressing enterprise needs
Our Enterprise Partners









Our Community Partners







Voices from the Program

Simon Peter Johnston, Director, AI (APJ) of Databricks (Australia)
“I think these events are important ones — the community aspect of sharing knowledge. There's a lot of people that have their own experiences in their own industries and how they've approached things. So I think having those conversations is ultimately really, really important.”

Alex Chi, Chief Information Technology Officer of S P Setia (Malaysia)
“There are a lot of brilliant minds today that have a different way of doing things. Given the power of AI, you couldn't underestimate the way they do things — it could be equivalent to a whole team.”

Duong Nguyen Phuc, CIO, HD Bank (part of Sovico Group)
"The program provided a roadmap to integrate GenAI by enabling our team to adopt solutions that improve customer experience and engagement, and explore a new business opportunity."

Xavier Puspus, Director of AI, Globe
"With the tailored GenAI solutions presented, we identified relevant providers for the use cases that we have been researching for months."

Lê Ngọc Anh, CDO, Vietnam Petroleum Institute
"Through this initiative, we met strong founders with specialization in AI, data and analytics solutions that will help us accelerate our digital transformation journey in the Oil & Gas industry."

Joshua A. Kettlewell, CTO, Staple
"The initiative was highly successful in connecting GenAI solution providers to engaged enterprises with clear problem statements and decision-makers ready to drive implementation. It provided us with valuable connections in the Vietnamese market, enabling direct face-to-face conversations that unlocked opportunities for collaboration and built trust with enterprise leaders."

Dr. Winn Voravuthikunchai, CEO, Botnoi Group
"Participating in this initiative provided our company with significant opportunities to expand our capabilities, establish partnerships across diverse industries, and gain valuable insights into market needs. This project has strategically aligned with our marketing efforts, enabling us to grow through collaboration, reach our target audience effectively, and scale to an international level with the support of the GenAI Fund."
Voices from the Program

Simon Peter Johnston, Director, AI (APJ) of Databricks (Australia)
“I think these events are important ones — the community aspect of sharing knowledge. There's a lot of people that have their own experiences in their own industries and how they've approached things. So I think having those conversations is ultimately really, really important.”

Alex Chi, Chief Information Technology Officer of S P Setia (Malaysia)
“There are a lot of brilliant minds today that have a different way of doing things. Given the power of AI, you couldn't underestimate the way they do things — it could be equivalent to a whole team.”

Duong Nguyen Phuc, CIO, HD Bank (part of Sovico Group)
"The program provided a roadmap to integrate GenAI by enabling our team to adopt solutions that improve customer experience and engagement, and explore a new business opportunity."

Xavier Puspus, Director of AI, Globe
"With the tailored GenAI solutions presented, we identified relevant providers for the use cases that we have been researching for months."

Lê Ngọc Anh,
CDO, Vietnam Petroleum Institute
"Through this initiative, we met strong founders with specialization in AI, data and analytics solutions that will help us accelerate our digital transformation journey in the Oil & Gas industry."

Joshua A. Kettlewell, CTO, Staple
"The initiative was highly successful in connecting GenAI solution providers to engaged enterprises with clear problem statements and decision-makers ready to drive implementation. It provided us with valuable connections in the Vietnamese market, enabling direct face-to-face conversations that unlocked opportunities for collaboration and built trust with enterprise leaders."

Dr. Winn Voravuthikunchai,
CEO, Botnoi Group
"Participating in this initiative provided our company with significant opportunities to expand our capabilities, establish partnerships across diverse industries, and gain valuable insights into market needs. This project has strategically aligned with our marketing efforts, enabling us to grow through collaboration, reach our target audience effectively, and scale to an international level with the support of the GenAI Fund."
Program Structure
PHASE 1
Enterprise Engagement & Use Case Development
(Now - June 4, 2025)
Enterprise Engagement & Use Case Development
(Now - June 4, 2025)
- GenAI Fund collaborates with select enterprises in tailored workshops to identify specific Generative AI use cases aligned with their strategic goals.
PHASE 2
Startup Sourcing & Evaluation
(May 30, 2025 - June 16, 2025)
Startup Sourcing & Evaluation
(May 30, 2025 - June 16, 2025)
- Startups are sourced through GenAI Fund’s curated database of 1,000+ startups and dedicated marketing outreach to our network, focusing on innovative solutions for identified use cases.
- Rigorous evaluation processes shortlist high-potential startups with proven scalability and readiness to develop tailored Proof of Concepts (PoCs).
PHASE 3
Matching Event, Open-Sharing & PoC Initiation
Location: AWS Office, HCMC, Vietnam | July 3, 2025
Matching Event, Open-Sharing & PoC Initiation
Location: AWS Office, HCMC, Vietnam | July 3, 2025
- A curated 1:1 matching event connects enterprises with selected startups to explore collaboration opportunities.
- Open-sharing and networking sessions foster a collaborative environment, bringing together executives and innovators to exchange ideas.
- PoC projects are initiated, paving the way for scalable solutions and long-term partnerships.
- Successful collaborations may be highlighted through GenAI Fund’s published case studies, showcasing thought leadership and driving innovation across the ecosystem.
Tap into GenAI Fund’s GenAI Startup Ecosystem
Gain unparalleled access to GenAI Fund’s curated and ever-expanding database of over 1,000 vetted GenAI startups across ASEAN. Our dynamic ecosystem connects you with innovative startups tailored to meet your enterprise’s unique challenges and objectives. With continuous updates and additions, we ensure you stay at the forefront of Generative AI advancements, giving you access to cutting-edge solutions and breakthrough technologies that drive impactful outcomes.


Tap into GenAI Fund’s GenAI Startup Ecosystem
Gain unparalleled access to GenAI Fund’s curated and ever-expanding database of over 1,000 vetted GenAI startups across ASEAN. Our dynamic ecosystem connects you with innovative startups tailored to meet your enterprise’s unique challenges and objectives. With continuous updates and additions, we ensure you stay at the forefront of Generative AI advancements, giving you access to cutting-edge solutions and breakthrough technologies that drive impactful outcomes.

Key Benefits for Enterprises
Actionable Insights
Learn practical applications of Generative AI to address your business challenges, empowering your organization with solutions that deliver real impact.
Efficient Procurement
Streamline your procurement process by matching with curated GenAI startups offering tailored solutions, ensuring alignment with your enterprise's specific needs.
Enhanced Resources
Receive expert guidance in developing Proof of Concept (PoC) projects, with the potential to independently explore commercialization opportunities.
Brand Leadership
Position your organization as an innovator in the GenAI space, gaining visibility and recognition as a leader in adopting cutting-edge AI technologies.
Key Benefits
for Enterprises
Actionable Insights
Learn practical applications of Generative AI to address your business challenges, empowering your organization with solutions that deliver real impact.
Enhanced Resources
Receive expert guidance in developing Proof of Concept (PoC) projects, with the potential to independently explore commercialization opportunities.
Efficient Procurement
Streamline your procurement process by matching with curated GenAI startups offering tailored solutions, ensuring alignment with your enterprise's specific needs.
Brand Leadership
Position your organization as an innovator in the GenAI space, gaining visibility and recognition as a leader in adopting cutting-edge AI technologies.
Why Choose GenAI Open Innovation
Curated GenAI Startup Ecosystem
For enterprises, access a highly curated and expanding database of 1,000+ pre-vetted GenAI startups tailored to address your specific challenges. For startups, connect with leading enterprises actively seeking innovative GenAI solutions, creating opportunities for meaningful collaborations.
Comprehensive Guidance
From initial matching to Proof of Concept (PoC) implementation, receive end-to-end support. Enterprises are guided through seamless integration of GenAI solutions, while startups are equipped to adapt their products to meet enterprise expectations and deliver impactful results.
Specialized Expertise
Benefit from a support network of experts with deep knowledge of both GenAI technologies and enterprise needs. Enterprises gain actionable insights into cutting-edge GenAI capabilities, while startups receive guidance to align their solutions with enterprise requirements effectively.
Strategic Growth Opportunities
Unlock potential for investment and partnerships. GenAI Fund may invest or co-invest with enterprises in promising startups, or facilitate mergers and acquisitions (M&A) for those demonstrating success. This program opens doors to financial growth and strategic partnerships, ensuring long-term value beyond the initial collaboration.
Why Choose
GenAI Open Innovation
Curated GenAI Startup Ecosystem
For enterprises, access a highly curated and expanding database of 1,000+ pre-vetted GenAI startups tailored to address your specific challenges. For startups, connect with leading enterprises actively seeking innovative GenAI solutions, creating opportunities for meaningful collaborations.


Specialized Expertise
Benefit from a support network of experts with deep knowledge of both GenAI technologies and enterprise needs. Enterprises gain actionable insights into cutting-edge GenAI capabilities, while startups receive guidance to align their solutions with enterprise requirements effectively.
Comprehensive Guidance
From initial matching to Proof of Concept (PoC) implementation, receive end-to-end support. Enterprises are guided through seamless integration of GenAI solutions, while startups are equipped to adapt their products to meet enterprise expectations and deliver impactful results.

